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About Us

Chief Executive Officer


Carlo Fontana
Chief Executive Officer

Passionate about the guest experience from the very start, Carlo has had the fortune of embracing innovative ideas and of often being a forerunner of new technologies in service of guests and staff.

Not a day goes by that he is not trying to imagine what could be done even better for our guests, since the search for excellence in the hospitality industry is an never-ending journey, with countless stops and no end of the line.


Meet Our Team


Davide Bernasconi
Co-Founder & Project Manager

In love with hospitality for more than twenty years. My adventure began when I was eighteen, working at a large luxury hotel, and now I am one of the founders of Hoxell. I have been passionate about all things technological since I was a kid. From the Commodore 64 in the 1980s to the most advanced computers of today.

Alberto Capellini
Co-Founder & Senior Software Engineer

Breeder of polyhedrons and other ephemeral creatures. I tame rebellious sheets of paper, anarchic computers and wild algorithms with equal patience.

Giorgio Mäder
Software Engineer

After nearly two decades of experience in the field of web technology, mostly in connection with local businesses, I have entered an industry that I previously knew nothing about: the hotel business. My work is still that of a software developer, but with broader horizons and reproducing reality from other points of view.

Marc Moser
Software Engineer

Grown up with colorful cartoons that with the passage of time have led me to develop coded texts, making me just as important as those who have always admired. Two passions so incredibly different that continue to fill my life with meaning. In Hoxell I finally got the opportunity to prove that not all superheroes wear a cape and I'm writing my story with the rhythm of music

Fabio Lüthi
Software Engineer

Pietro Pompeo
Product Specialist

Hospitality and new technologies has been always the soundtrack of my life. Basket and music are the contender for the "Best passion" in my life, but no one is winning on the other. Hoxell reflects exactly the right mentality: "Limits, like fears, are often just an illusion"

Alex Wyden
Area Manager Switzerland & Germany

Alex is from the Valais and was basically born into the hospitality business. His parents managed the Hotel Brigerhof in Brig in the second generation. Alex holds a chef’s diploma and is a graduate of the Hotel Management School HF Thun. Through his work for a Swiss hotel cooperative, he knows the challenges in today’s hospitality business, very well. Alex loves to cook for friends and family. He most likes desserts.

Paola Fontana Benea
Head of Accounting

With training in economics and finance, Paola ‘lives and is’ because she loves. She loves the sea, the wind, the sun, the mountains, her dog Artù ... and everything she does – which she always does with passion and commitment.