As the hospitality industry recovers from the pandemic and adapts to new challenges and uncertainties, it's more important than ever for hotels to stay ahead of the curve and become more competitive. In this blog post, we'll explore 6 key trends that hotels should be aware of in 2023 and how they can stay ahead of the game by adopting technology and streamlining operations.
From automation and sustainability to the guest experience and labour shortages, we'll cover the trends that will shape the industry in the coming year and how hotels can succeed in a rapidly changing environment.
1- Not Your Average Automated Hospitality
As technology continues to advance, hotels are increasingly turning to automation to improve efficiency and streamline operations. From automated check-in and checkout to self-service kiosks and robots, hotels are using technology to reduce workload for staff and improve the guest experience. According to a survey by Skift, 69% of hotels plan to invest in automation in the next 5 years. By investing in automation, hotels can become more competitive and stay ahead of the curve in the fast-paced world of hospitality.
2- Focus on personalization and the guest experience
According to a survey by Hospitality Net, 73% of travellers expect a personalized experience when they stay at a hotel. With this high expectation of customization among travellers, hotels need to be able to deliver this to stand out. By using technology to streamline communication, hotels can gather and analyse guest data to better understand their preferences and needs, and then use this information to deliver a more personalized experience. This can include offering personalized recommendations for activities and dining, as well as providing guests with a tailored online experience.
3- Streamline communication with technology
In the fast-paced world of hospitality, it's essential for hotels to have effective communication systems in place. By adopting technology to streamline communication, hotels can improve efficiency, enhance the guest experience, and reduce workload for staff. One option is to use a hospitality operations platform like Hoxell, which offers a range of features designed to improve communication and efficiency within hotels. Other options include implementing a digital signage system, using a property management system to manage reservations and guest data, and providing guests with a hotel app that allows them to make requests and access information.
4- Embrace sustainability - transparently
Sustainability was probably on these trend lists for the past few years. However, in 2023 it’s turning from a nice-to-have into a must-have in the hospitality industry, with guests and regulators alike expecting hotels to operate in a more environmentally responsible way. According to a survey by Booking.com, 70% of travellers consider sustainability when choosing where to stay, and 59% would pay more for a sustainable hotel. By using technology to track and optimize their sustainability efforts, hotels can reduce their carbon footprint and appeal to eco-conscious travellers. This can include using circular furniture, reducing food waste, and tracking water and energy usage.
5- Adapt to the ongoing impact of the pandemic
As the industry recovers from the pandemic, hotels will need to adapt to new challenges and uncertainties. By using technology to stay agile and responsive, hotels can implement health and safety protocols, offer flexible cancellation policies, and adapt to changing travel patterns. This can include using technology to track and monitor guest health and safety, as well as offering contactless check-in and payment options.
6- Address labor shortages
As we all know, 2022 in the hospitality industry was marked by significant labour shortages, with a shortage of skilled workers and the ongoing impact of the pandemic. By using technology to streamline operations and reduce workload for staff, hotels can become more efficient and make the most of their available labour resources. This can include automating certain tasks, using technology to track.
In conclusion, the hospitality industry is facing a number of significant trends in 2023. From the growing importance of technology to the focus on personalization and sustainability, hotels need to stay on top of these trends to remain competitive. By adopting technology to streamline communication and enhance the guest experience, hotels can stay ahead of the curve and thrive in the fast-paced world of hospitality.
Hoxell Quality Operations is a digital platform capable of optimizing the daily tasks of different hotel departments in real-time, designing an efficient workflow while reducing costs.
Hoxell takes hotel communication systems to the next level by making important information, tools, and resources easier to access for frontline and back-office staff. This ultimately makes hotel teams more productive, engaged and connected while creating more positive guest experiences.